{"id":29029,"date":"2025-11-18T09:14:56","date_gmt":"2025-11-18T08:14:56","guid":{"rendered":"https:\/\/dev.enaw-v2.berta-bewegt.ch\/?p=29029"},"modified":"2025-12-04T09:16:14","modified_gmt":"2025-12-04T08:16:14","slug":"leffet-lindy","status":"publish","type":"post","link":"https:\/\/dev.enaw-v2.berta-bewegt.ch\/fr\/leffet-lindy","title":{"rendered":"L\u2019effet Lindy"},"content":{"rendered":"\n<div class=\"wp-block-columns is-style-block-with-sidebar is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-lead-paragraph\">Tradition ou innovation? Pourquoi la long\u00e9vit\u00e9 est souvent la v\u00e9ritable preuve de qualit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" controls src=\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/wp-content\/uploads\/2025\/11\/EnAW_Kolumne-KT_FR_final2.mp4\"><\/video><\/figure>\n\n\n\n<p>Deux forces contradictoires nous tiraillent: la soif de nouveaut\u00e9 et le d\u00e9sir de tradition \u00e9prouv\u00e9e. Nous sommes all\u00e9ch\u00e9s par quelque chose qui promet plus que ce que nous avons d\u00e9j\u00e0. En m\u00eame temps, nous sommes attach\u00e9s \u00e0 ce que nous connaissons et \u00e9vitons ce qui est inattendu, incertain, \u00e9tranger.<\/p>\n\n\n\n<p>Bien souvent, nous croyons que quelque chose est bon parce que c\u2019est nouveau. Bien s\u00fbr, la nouveaut\u00e9 est souvent effectivement meilleure: personne ne regrette les cassettes VHS ni les op\u00e9rations sans anesth\u00e9sie. Mais toute nouvelle id\u00e9e ou nouvel objet n\u2019est pas forc\u00e9ment avantageux par rapport \u00e0 l\u2019ancien ou \u00e0 ce qui a fait ses preuves. En effet, tout bien r\u00e9fl\u00e9chi, ce qui est vraiment bien, c\u2019est souvent quelque chose qui nous accompagne d\u00e9j\u00e0 depuis longtemps.<\/p>\n\n\n\n<p>Prenons par exemple le syst\u00e8me d\u2019exploitation UNIX: d\u00e9velopp\u00e9 d\u00e8s les ann\u00e9es 1970, son design reste la base \u00e0 macOS et Android. Sa long\u00e9vit\u00e9 ne traduit pas une paresse en mati\u00e8re d\u2019innovation dans la branche informatique, mais est un indice de sup\u00e9riorit\u00e9 et d\u2019adaptabilit\u00e9 du syst\u00e8me. Autre exemple: la chaise. Elle existe depuis tr\u00e8s longtemps, mais ce concept n\u2019a pas pris une ride, bien au contraire: c\u2019est justement parce que la chaise a fait ses preuves depuis si longtemps que les chances sont grandes qu\u2019elle continue d\u2019exister \u00e0 l\u2019avenir. C\u2019est ce qu\u2019on appelle l\u2019effet Lindy:<\/p>\n\n\n\n                    <div id=\"r6a07f220e4f08\" class=\"default-single-post-title \">\n                <h4>Plus une chose existe depuis longtemps, plus elle a de chances de perdurer. <\/h4>\n            <\/div>\n        \n\n\n\n<p>La recette de tarte aux pommes de notre arri\u00e8re-grand-m\u00e8re, transmise dans notre famille depuis des g\u00e9n\u00e9rations, a plus de chances de traverser les 100 prochaines ann\u00e9es que la derni\u00e8re trouvaille de p\u00e2tisserie \u00e0 la mode sur Tiktok.<\/p>\n\n\n\n<p>L\u2019effet Lindy porte le nom du restaurant Lindy\u2019s \u00e0 New York o\u00f9 des com\u00e9diens qui s\u2019y r\u00e9unissaient r\u00e9guli\u00e8rement avaient formul\u00e9 l\u2019hypoth\u00e8se suivante: \u00abUn spectacle qui a \u00e9t\u00e9 pr\u00e9sent\u00e9 pendant deux semaines va probablement se poursuivre encore deux semaines, tandis qu\u2019un spectacle qui est d\u00e9j\u00e0 jou\u00e9 depuis deux ans va probablement continuer pendant encore deux ans.\u00bb<\/p>\n\n\n\n<p>Il s\u2019agit du rapport entre innovation et tradition. Bien souvent, la volont\u00e9 de changement radical est plus forte que la raison qui dit de continuer sur des bases stables et bien rod\u00e9es depuis des ann\u00e9es. Mais l\u2019inverse est aussi vrai: se m\u00e9fier de toute nouveaut\u00e9 de crainte que le changement ne vous emporte dans la foul\u00e9e vous fait rater la marche.<\/p>\n\n\n\n<p>Que nous enseigne l\u2019effet Lindy pour la vie professionnelle de tous les jours? Lors de votre prochain atelier, lorsque vous r\u00e9fl\u00e9chirez \u00e0 de nouveaux march\u00e9s, de nouvelles possibilit\u00e9s ou des messages in\u00e9dits, ne vous demandez pas seulement: que voulons-nous faire de nouveau ou modifier? Demandez-vous aussi: dans ce que nous faisons, pensons, utilisons aujourd\u2019hui, quelles sont les choses qui vont perdurer? Qu\u2019est-ce qui ne va<em> pas<\/em> changer?<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"363\" height=\"272\" src=\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/wp-content\/uploads\/2022\/09\/20220926_enaw_webseite_thumb_bild-2_01cu-1.jpg\" alt=\"\" class=\"wp-image-7525 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Les auteurs<\/strong><\/p>\n\n\n\n<p><strong>Mikael Krogerus<\/strong> (\u00e0 gauche) est reporter et <strong>Roman Tsch\u00e4ppeler <\/strong>(\u00e0 droite), cr\u00e9ateur de contenu. Ils sont les auteurs de plusieurs bestsellers, dont \u00abFaustregeln\u00bb. <a href=\"http:\/\/www.rtmk.ch\">www.rtmk.ch<\/a><\/p>\n<\/div><\/div>\n\n\n\n            <section class=\"infos-block block-paddings  \">\n            <div class=\"container-main\">\n\n                                                    <div class=\"title-block title-block-6a07f220e7173 scrollMagic-block visibleInBackend\" data-uid=\"6a07f220e7175\">\n        \n                    <h2>Informations<\/h2>\n            <\/div>\n\n                \n                <div class=\"narrow-container\">\n                    <div class=\"infos\">\n\n                                                    <div class=\"info-block info-block-6a07f220e7178  scrollMagic-block visibleInBackend\" data-uid=\"6a07f220e7179\">\n\n                                \n                                                                    <div class=\" info-items\">\n                                            <div class=\" info-item\">\n      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target=\"_blank\" class=\"heading-h4 margin-bottom-0\">Mikael Krogerus &#038; Roman Tsch\u00e4ppeler<\/a>\n    <\/div>\n                                    <\/div>\n                                \n                                \n                                \n                                                            <\/div>\n                        \n                    <\/div>\n                <\/div>\n            <\/div>\n\n                    <\/section>\n    \n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n    <div class=\"sidebar-content scrollMagic-block visibleInBackend\" data-uid=\"6a07f220e7653\">\n        \n        \n    <div class=\"popular-post-block\">\n        <h3>Articles les plus lus<\/h3>\n\n                                            \n<a href=\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/fr\/material-schnell-check-firmen-gesucht\" class=\"post-card post-card-sidebar-29884 scrollMagic-block visibleInBackend\" 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En m\u00eame temps, nous sommes attach\u00e9s \u00e0 ce que nous connaissons et [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":29086,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"kanton":[],"thema":[220],"produkt":[228],"rubrik":[304],"branche":[],"class_list":["post-29029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","thema-autres","produkt-autres","rubrik-actualite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L\u2019effet Lindy | Agence de l\u2019\u00e9nergie pour l\u2019\u00e9conomie<\/title>\n<meta name=\"description\" content=\"Tradition ou innovation? 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Unsere 126 EnAW-Beraterinnen und EnAW-Berater kennen sich in allen Branchen und Wirtschaftszweigen aus und begleiten auch Ihr Unternehmen kompetent auf dem Weg zu weniger CO2, tieferen Kosten und mehr Energie- und Ressourceneffizienz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/person\/yury-makhankov-69479ce76751a\" \/>\n<meta property=\"og:site_name\" content=\"Agence de l\u2019\u00e9nergie pour l\u2019\u00e9conomie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/enaw.aenec\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-18T08:14:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T08:16:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/wp-content\/uploads\/2025\/11\/videoframe_0-1-e1763548856181-600x376.png\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michel Sutter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@info_enaw\" \/>\n<meta name=\"twitter:site\" content=\"@info_enaw\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michel Sutter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/person\/yury-makhankov-69479ce76751a#article\",\"isPartOf\":{\"@id\":\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/person\/yury-makhankov-69479ce76751a\"},\"author\":{\"name\":\"Michel Sutter\",\"@id\":\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/#\/schema\/person\/4fe70602826fb3b146a30924e8b6f31d\"},\"headline\":\"L\u2019effet Lindy\",\"datePublished\":\"2025-11-18T08:14:56+00:00\",\"dateModified\":\"2025-12-04T08:16:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/person\/yury-makhankov-69479ce76751a\"},\"wordCount\":518,\"publisher\":{\"@id\":\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/#organization\"},\"image\":{\"@id\":\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/person\/yury-makhankov-69479ce76751a#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/wp-content\/uploads\/2025\/11\/videoframe_0-1-e1763548856181.png\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/person\/yury-makhankov-69479ce76751a\",\"url\":\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/person\/yury-makhankov-69479ce76751a\",\"name\":\"L\u2019effet Lindy | Agence de l\u2019\u00e9nergie pour l\u2019\u00e9conomie\",\"isPartOf\":{\"@id\":\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/person\/yury-makhankov-69479ce76751a#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/person\/yury-makhankov-69479ce76751a#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.enaw-v2.berta-bewegt.ch\/wp-content\/uploads\/2025\/11\/videoframe_0-1-e1763548856181.png\",\"datePublished\":\"2025-11-18T08:14:56+00:00\",\"dateModified\":\"2025-12-04T08:16:14+00:00\",\"description\":\"Tradition ou innovation? 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